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Posts Tagged ‘new social media’

New social media have taken the globe by storm, and started to spread out like virus on earth. They have already tapped a lot of fields in this world. There are marketing, public relations, advertising, social networking, and job hunting and recruitment. And let’s talk in particular the last field.

Remember how Elle Woods of Legally Blonde talked about her self, her abilities and skills, to be able to enter Harvard University, and to be able to be one of its law students? Aside from written documents, Elle sent them a video showing and telling the university what she got. Setting aside the fact that she was only wearing a two-piece swimsuit, this video indeed helped her to enter the university. And this video helped the university in considering her as one of the qualifying students of law.

Let’s not blab about Elle Wood’s absurdity in the film, but the benefits of making a video to stand as one’s resume, and putting it on the context of job hunting and job recruitment. And let’s call this one as video resume.

Before when one is looking and applying for a job, he/she would prepare his/her bio-data; a few years after he/she would prepare his/her resume. But as the world changes, and as new social media rise, these bio-data and resumes are starting to be out of place; thus, the birth of video resume in job hunting and recruitment.

The rapid growth of the number of videos online, paired by the dominance of digital cameras and other video recorders, has created the stage for birth of video resume. According to Alison Doyle of About.com, a video resume or vidresume is “a short video created by a candidate for employment that describes the individual’s skills and qualifications and is typically used to supplement a traditional resume.” It reinforces an applicant’s curriculum vitae, and at the same time builds up one’s skills and abilities. It can highlight one’s personality and can talk about can talk about an applicant’s qualities more than a paper or a traditional resume can do because it offers more dimensions not only to the job hunters, but also to the employees.

In a country like the Philippines, which is suffering from unemployment and underemployment, a video resume can be a helpful medium for job seekers and applicants to advance his or her self over others. Since hunting and acquiring a job seems to be a big competition now in the country, it will be beneficial for the Filipino applicants to have a medium that will aid them in the current situation of employment. Also, this will help them cope with what’s happening on the online world.

So, the question is this… Pilipinas, Game Ka Na Ba?

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Marie’s crush is Popoy. She wants to get his attention and know everything about him as much as possible. She likes the guy so much. The following are her ways of catching Popoy’s interest.

One day, she got a Facebook account hoping that she could get in touch with him through this. Sadly, Popoy’s in Friendster and a super-fan of it. She’s upset.

The next day, she created a Yahoo account to send him an email and to chat with him. Unfortunately, he’s in his Gmail account and having conversations with friends and classmates.

The next next day, early in the morning, she heard that her crush is into blogging. She turned her laptop on and signed up in WordPress. To her dismay, she found out that afternoon that he’s in Blogspot.

The following days got worse than before. She created a video and uploaded it in YouTube, but he’s never been in that site. He’s an Imeem buddy. Then she made a Twitter, planning to follow him, but he doesn’t have a Twitter account. She uploaded her pictures in Flickr wishing that she might hook Popoy by her charming poses, but he’s using Photobucket for photo-sharing.

Finally, tears flowed; she’s about to give up. “Maybe Popoy is not for me. Maybe he’s for Basha afterall.” Poor Marie! She was about to tell Popoy these lines: “Ako na lang, Poy. Ako naman kasi. Ako na lang.” *cry cry*

Few weeks later, though she wanted to mend her almost broken heart, she went to her OrCom 152 class. And this day turned out to be the start of bringing back the color of her life that she thought was already doomed. Yay! And the conversation prism of Brian Solis below is the key.

smaller CP

Marie realized that:

  • Not all people use Facebook.Some of them use Friendster, Multiply, Twitter, Plurk, or what have you.
  • Not all people have Yahoomail account. Some of them have Gmail account or MSN.
  • Not all people use WordPress. Some of them use Blogspot.
  • Not all people watch and listen to videos in Youtube. Some of them do that in Imeem.

(Like “her” Popoy.)

Basically, she learned that people are diverse in the world of Internet and in the world of new social media. They are diverse as how cultures across the world are. The question is in what way individuals, organizations or companies will tap these people conversing in different communities since people, customers or consumers are not hanging in the same place.

She found out that organizations must do a lot of listening. They must hang out with their consumers, and humanize their brand. They must do an engagement plan or strategy, and customize their messages based on who they are talking to. And, they must also know where their stakeholders are.

So, Marie’s heart, with medicine strips and some stitches, has started to enlighten.

As of the moment, she is hanging out with Popoy—knowing more about her beloved crush and engaging him in her strategy (I won’t tell. Guess what it is!). She is using her Organizational Communication “learnings” as her charm in carrying out her plans.

For her, it is a “One More Chance” moment, a chance of her “lovelifetime” that she won’t let pass.

Wanna bet what will happen?

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I really couldn’t think of the best way to start this reflection post, but I know that as I’ve written those first few words, I actually started it. But let’s not dwell on how I shall begin this blog entry. Let me share some insights and “realizations” that I surprisingly picked up from the 9th chapter of Wikinomics.

Coming together. It is truly amazing how new social media can actually make different people from different places work and share outlooks together. I admire those corporations or companies which use these media in knowing and understanding their customers more, benefiting both organizations and their consumers. Aside from that, the use of new media empowers the employees. They can now participate and contribute in decision-making, and actually can initiate change and innovation.

See how new social media can make geographically dispersed people come together!

New Social Media. I won’t enumerate the different new media that are now used by many people for I may be mistaken, or for I may miss some. I just want to share this insight that I grasped from the reading. Let us be smart on how to use these media, and let us use them while they are giving a lot of opportunities for they won’t be forever “in” or cool for everyone. They won’t be always beneficial and won’t be forever new. Let us learn to use the most beneficial and most effective medium/media for our needs and businesses, and make the best out of it.

Shifting of Environment. I know that change is cannot be achieved in just a snap of a finger, but isn’t it great to know that we are also changing as everyone and everything around us changes?

For corporations, you must learn to improve and innovate. Go and get your self out of the four corners of the super-old bureaucracy, and don’t be afraid to try the new trend and use it in your advantage. I’m not saying that being in a classical way is wrong. It is just that you must somehow learn to cope with what’s really happening around.

For people (especially to those who are scared to face the new generation), give your selves a break! Don’t let your selves be losers. Learn and play the game. The world has so many things to offer, and new social media are giving you many ways to explore and benefit from these things.

Now, to the end this entry, I’m giving you a period.

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“…nothing went wrong. But things did change.”

Before, Internet is just merely a technological leap for me. It’s just all about techie thing, a hybridization of all the creative and “naughty” thoughts of its proponents. A change, indeed! But I never thought of its connection to the heart of communication. I never gave a damn to their link for I was the king of “don’t care” person. (Though I think I’m still a bit of that.)

And here’s Internet Apocalypso by Christopher Locke, unlocking the connection of net not only to one person but also to businesses and to communication. While reading the text, I remembered the social networks that I developed through net, specifically through friendster, multiply, facebook, and yahoo. Before, I thought that all these stuff are just for fun, but I started to understand their purpose through the said reading.

Everything is just not about my self. I write because I want someone to read. I post shout outs and thoughts because I want someone to react. I upload pictures and videos to get comments. And all is not because I do want attention from my self, but because I want attention and reaction from others. I am inviting participation and engagement from other people of different places, with different perspectives. I am seeking for conversation.

Internet is like a place where these things can be done, where different thoughts can meet. This is a new social media that can cater this kind of interaction. I think this is something that we have to use in a more meaningful way than in a selfish act. (I’m not pertaining to those businessmen whose only thoughts are profit, those who think of us as merely consumers of their goods. I am really not, or maybe I am.)

Things will go wrong if we opt to be wrong. I think we should know how to use these changes that happening around us for our betterment. I love to say that Internet is ours. And let us all explore and use it as who we are and not as somebody else’s representation.

I am not seeking for revolution and bloodlust here. To revolt is not what Locke’s idea, I guess. J It’s all about teaching us how to free ourselves from passiveness, and from the monotonous routine that the market created for us (another guess).

And you! Yes, you! Voice out and be heard. Internet has a lot of offers for us to have genuine conversation. We are in the right place and in the right time. Let us not be powerless with the things that we understand more than the others. It’s up to you to decide.

React!

Now!

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This is it, my first official and “academic” blog post! Inescapable! Unavoidable! Bound to happen!

I am not a fan of blogging ‘cause I’m kinda lazy typing a lot of words that bombarding my mind. I did blog before, but it’s just about my phone which left me out of the blue (I thought. But we’re going to have some kind of reunion this weekend). J Aside from that nothing more important, all are weird nonsense things.

This time is different. I’m gonna talk and tell about OrCom things, and everything (I hope) that’s going to happen in the name of the course. I wish I can give every detail in every story that I will post. To start with, I like to share the things that freaked me out regarding our newest subject OC 152, New Communication Trends.

Number one: the idea of meeting Lupita. I enlisted and registered on the said subject without checking the CRS regarding the professor/lecturer that will handle the class. It was few days after the registration period when someone told me that maybe the Saturday morning class will be taken care of “Mamita” (let’s just assume that she’s a she, and she’s an oldie) because the name of the prof is concealed in CRS. That’s the time I remembered the email of her saying that she will see me soon next semester on OC 152. Whoa! Wait! Wait! Wait! That was like a nightmare, indeed! Don’t get me wrong guys. It’s not that I don’t like Mamita. It’s just that I’m worrying bout her health, and it won’t be easy for her handling a subject on her condition. (Hey! Hey! Ok, I can read now what you’re thinking! Don’t think that way. Let’s just talk later about that silly thoughts of yours.)

Anyway, it’s a big relief to see Sir Barry in front of the class when I entered the room. Whew! *smile* “Breathe, babe! You’re kinda safe for now.” I couldn’t help talking to my self while walking.

Number two: blogging and podcasting. Hello world! I am not a techie person, and I dunno where my not-so-many knowledge about these stuffs will take me. “Operation Exploration! Brace your self, girlash!” I was most of the time absent on my computer classes during high school days because of extra-curricular activities and academic contests. What now?!

But like what Sir Barry said we are in the thick of social media. I think I can still manage to help my self with these stuffs than any other people. New social media is indeed new for many of us. I hope to explore and discover more about this thing, and hope that we’re all together on that exploration.

Lastly, number three: the room. GAB 105 is not the kind of room for Sir Barry’s class, for NEW social media discussion. I was used to go upstairs and see everyone in RH303. The room doesn’t justify the subject. Ha-ha-ha! “Sanayan lang yan!” (sorry for code switching).

But I am happy despite all these freaking things. I’m an OrCom student. I’m in UP Manila. And I am in my last year. “There’s no any other year.” (guess who said that).

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